Investors into the market

In this section:

  • 21%

    Pension Funds

  • 14%

    Endowments & Charities

  • 13%

    Asset/ Wealth Managers

  • 9%

    High Net Worth Individuals (HNWI) & Family Offices:

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Who are the investors?

The investors or capital owners are organisations that provide the capital to be invested via an intermediary. We're including data on the types of investors allocating to impact funds across the four areas where we see real opportunity for growth in social impact investment.

To estimate the investor composition, we have followed the methodology below:

  • The methodology is centred around our co-investor data for the funds that BSC have invested into to calculate the split by investor type
  • This is supplemented by the survey we shared with our external contributors to share the % of their investors by investor type
  • The primary data sources above are supplemented by a combination of estimates from publicly listed funds, investor engagement publications and proxies using our investor data to provide a full market view.

Our research covers a broad range of impact allocators from charities and foundations, government bodies and pension funds, through to individuals and families.

  • Pension Funds: Large institutional investors managing retirement funds, such as Local Government Pension Schemes (LGPS).
  • Endowments and Charities: Organisations with philanthropic goals, often seeking investments that align with their mission.
  • Asset and Wealth Managers: Firms managing investments on behalf of individuals and institutions.
  • High Net Worth Individuals (HNWI) & Family Offices: Family offices are private companies that manage the financial assets of a family. Social impact investing can offer individuals and family offices opportunities to invest their private wealth aligned with their values and mission.
  • Government Bodies, local authorities & non-departmental public bodies: This includes state-owned funds and non-departmental public bodies, investing to achieve public policy objectives.
  • Banks: Includes a mix of social banks, mainstream high street and investment banks.
  • Corporates: Companies investing capital for strategic or financial reasons.
  • Trade unions: These are focussed within social banks as both shareholder capital and social bank depositors.
  • Individuals: Includes individuals investing in crowdfunding platforms in charity bonds, community shares and those with depositor accounts in social banks.
  • Fund/Fund of Funds: Wholesale or direct funds
  • Insurance companies: Insurers utilising their investment portfolio to allocate funds to social impact.
  • Housing Associations: Non-profit organisations that invest their income into providing affordable housing
  • Universities: Funds or assets donated to universities as an endowment
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Investing in social and affordable housing

Pension Funds - including Local Government Pension Funds (LGPS) - are the  largest investor group within the social and affordable housing sector. We estimate they represent approximately 40% of the market.

This reflects what we are seeing across asset classes as LGPS funds look for investment opportunities that deliver impact alongside returns. Other investor groups attracted to social and affordable housing include asset and wealth managers, government bodies, including local authorities, and non-departmental public bodies and corporates.

Investors are attracted to social and affordable housing funds, for the potential to deliver long-dated income with indexlike characteristics, alongside high levels of rent collection, low voids and high structural demand which creates a steady return.

These investments also exhibit low sensitivity to economic downturns and as such provide a valuable tool for portfolio diversification. Figures indicate that during the macroeconomic turbulence of recent years, social and affordable housing proved more resilient than other real estate sectors. Find out more about our approach to investing in social and affordable housing.

Case study

Local Government Pension Scheme

Wiltshire Pension Fund is part of the national Local Government Pension Scheme (LGPS). Under the LGPS Regulations Wiltshire Council is the Administering Authority for the Wiltshire Pension Fund.

Members of the Fund include people who work for Wiltshire Council, as well as organisations such as local Colleges or Town and Parish Councils. More than 180 employers allow their employees to join the Fund, and they currently have over 86,000 members. Because LGPS is a Statutory Scheme, Wiltshire Pension Fund needs to be very secure as the amount members are paid in retirement is defined and set out in law. Therefore, the Fund’s investments need to be responsibly managed to ensure that sufficient returns are generated, thus helping to maintain the employer’s contributions rates at stable and affordable levels.

In April 2022 the Fund committed £120m to three different property fund managers, and they currently have plans to add one more to their housing portfolio. Each of the three managers specialises in different areas, including shared ownership, affordable rent, supported housing and mixed tenures. The portfolio is also diversified across geographical locations and situation; there is no concentration in areas of highest relative unaffordability (i.e. Southeast England) nor to urban areas (projects include a mix of developments in rural villages, town and fringe as well as those in cities). Whilst it mainly focuses on achieving social impacts, the portfolio has also seen significant environmental progress from its managers and continues to hold them to account on matters related to climate risk and means for achieving this.

Chris Moore, Investment and Accounting Team Lead, at Wiltshire Pension Fund, comments on the Fund’s investment in social and affordable housing:

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Affordable housing provides us with inflation-linked income with the potential for long-term capital appreciation – a perfect match for a long-term open pension scheme such as Wiltshire Pension Fund. We believe that the positive impacts delivered by investing in affordable housing are completely integral to the investment case.  Affordable housing provides very positive benefits to those on lower or median incomes, priced out of home ownership in the less secure private rental sector.

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Lending to social enterprises and charities

Within the lending market, there is a broad investor base that varies significantly dependent on the type of lending.

Within bank lending, we have split the investor composition into bank capital (shareholder funds) and bank depositors (those with bank accounts with the social banks). For bank capital, banks, trade unions and endowments and charities are the main investor groups providing share capital to social banks. For bank depositors, the split includes endowments and charities, individuals, trade unions, SMEs and government, local authorities and non-governmental public bodies.

For non-bank lending, individuals, endowments and charities and government bodies are the main investor groups at 43% and 15%, respectively. Individuals here refer to those investing in community shares which make up a large portion of the non-bank lending market by value. Government bodies include local authority funding, state-owned funds/banks such as the British Business Bank (BBB) and non-departmental public bodies.

For charity bonds, government bodies, local authorities and non-governmental bodies, funds and HNWI and Family Offices make up the three largest investor groups at 26%, 23% and 17%, respectively.  Charity bonds allow for a range of retail and institutional investors to support social impact investments via the Retail Charity Bonds platform. They provide investors with access to a wide diversity of charities and social enterprises and offer a broad range of maturities.

Find out more about our approach to lending to charities and social enterprises.

Case study

Charitable Foundation

Joseph Rowntree Foundation is an independent social change organisation, working to support and speed up the transition to a more equitable and just future, free from poverty, where people and planet can flourish. JRF supports and undertakes many different types of work in all four nations of the UK. This includes policy development and insight gathering, advocacy and campaigns, social investment, funding pioneers and visionaries, field building, and supporting those building grassroots movements.

Since 2015, 5% of JRF’s endowment (currently set at £20m) has been allocated to social investment in order to fund and support organisations that further the foundation’s overarching vision and mission. Social investments into both impact funds and social enterprises span across the three-part framework which JRF applies to categorising contributions of its work to its mission:

  • Directional change – working through the power structures and systems as they exist now to reduce destitution and increase levels of economic security.
  • Systemic change – exploring new approaches and field-building in collaboration with others in order to deepen understanding of and foster the conditions for radical change.
  • Infrastructure for change – funding and supporting development of new movements and power structures that help shape change, especially by giving voice to those furthest from power.

Alongside meaningful social impact, social investments are also expected to deliver a modest financial return so that funds can be recycled and invested again. Meeting these dual objectives requires flexible and patient capital. JRF works with investees and other funders to develop suitable funding structures. The range of financial instruments through which JRF has invested includes loans, bonds, shares, community shares, and limited partnerships.

To date, JRF has made social investments in 21 social enterprises and 14 impact funds. Examples of investments aligned with its directional change pathway that works with existing power structures and acts quickly to address hardship and insecurity include Resonance’s National Homelessness Property Fund and the impact venture Lightning Reach. Investments contributing to systemic change by creating deeper, more foundational shifts needed for a more equitable and just future are BelleVie Care and Resolution Foundation’s Workertech Partnership. The foundation also recognises the need to build infrastructure for change in the social investment sector and to that end invested in Pathway Fund, the UK’s first impact investment wholesaler dedicated to catalysing opportunities for Black and Ethnically Minoritised communities across the UK.

Denise Holle, Head of Social Investment, JRF:

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We are pleased to have contributed to BSC’s 2023 market sizing review. Social investment plays a critical role in achieving JRF’s mission of a more equitable and just future, ensuring our assets are managed sustainably in alignment with our charitable objectives. We look forward to continuing to grow our social impact, alongside BSC and other likeminded investors.

Woman writing on a clipboard with other women behind her preparing to distribute food and water

Equity investment into mission-driven business

HNWI and Family offices account for the largest investor group (60%) within the impact venture market, followed by government bodies which includes state funds such as British Business Bank (BBB) and the European Investment Fund (EIF).

Family offices are well aligned with what is required for investing in impact venture funds due to the long-term nature of the investment.  Many families have made their wealth by being entrepreneurial and are attracted to investing in the next generation of founders building ventures that align with their values. Impact venture funds seek outweighed risk-adjusted financial returns and impact in lockstep.

Find out more about our approach to investing in mission-driven business.

Case study

Asset/ Wealth Manager

James Perry is the co-founder of COOK, the UK’s leading frozen meal provider, and a pioneer in reshaping capitalism for social and environmental benefit. Noticing a gap in the market for high-quality home cooked frozen meals in the nineties, James’ brother Ed set up COOK in an old pizza delivery kitchen and James joined him soon after. Both entrepreneurs built the company with a mission to find a better way of doing business – working for people and the planet, not just profit.

In 2013, the company became one of the UK’s first certified B Corporations, part of a global movement of companies reinventing business as a force for good in society, with James co-founding the movement in the UK, and serving on the boards of B Lab Global (based out of the US), and B Lab Europe.

With businesses like COOK meeting demands to help improve the planet, James became increasingly focused on increasing the supply of investment capital to fuel more impact-driven ventures. He co-founded Snowball Impact Management in 2017 to enable this 360 approach for regenerating the economy, by offering clients a comprehensive investment solution which takes impact and returns seriously.

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I’m convinced that impact investing can change the world. But to make that happen, we need ongoing support from big investors, to really drive change. So, it’s exciting to see this new data from Better Society Capital which demonstrates that more money is flowing into investments that make a real difference. As our government seeks new partnerships, I encourage them to consider working alongside impact investors.

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Other market sizing efforts

We are pleased to see an increasing number of market sizing efforts that cover both the UK and Global impact investing market. Each of these efforts vary in terms of their geographic coverage and scope. Some examples include: Global Impact Investing network market estimate, the Impact Investing Institute and Impact Europe.

In September 2024, the Impact Investing Institute released its second report on the size of UK impact investing market, revealing substantial growth and increasing sophistication in investments that aim to generate positive social and environmental outcomes alongside financial returns.

In October 2022 The GIIN estimated the size of the worldwide impact investing market to be USD 1.164 trillion, marking the first time that the organization’s widely-cited estimate topped the USD 1 trillion mark.

In July 2023, Impact Europe calculated the size of the European impact investing market at £58 billion within their report.

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