Market Building and Investing
Delivering on our Theory of Change: BSC’s 2020-25 Strategy
Our 2025 strategy builds upon our Theory of Change and what we have learned in previous years. It focuses on building four market systems where there is greatest potential for scale of impact and where we believe we can make the biggest difference. This section goes into more detail on our market building and investing activities in each of these market systems. It also provides a summary of the progress we have made, and what we have learned in each of the four market systems against the goals and KPIs we set as part of our initial theories of transformations for each market system.
Impact venture
Helping build a venture market that nurtures and scales innovative ways of tackling social problems
We are building a venture market that nurtures and scales innovative ways of tackling social problems. Tech can drive impact at huge scale, quickly, tackling problems in ways other solutions cannot. We believe that tech-enabled business models have the potential to transform the lives of many people. These organisations deliver impact across key areas such as health, financial inclusion and education, employment & training.
There are various changes that need to happen to realise this opportunity. Many of these involve a change of mindset towards generating meaningful impact alongside strong returns, and impact as driving value is necessary. The practices that sit behind that – developing understanding and implementation of impact practice that is valuable and proportionate. We believe these changes will help to tilt the venture ecosystem towards impact, enabling business model innovation that delivers on the impact potential of ventures.
Impact venture highlights
- In 2023 we saw more capital flowing to impact companies and more impact ventures funds being set up. Through our venture managers, we have now invested in more than 100 impact companies, reaching over 7.4 million people in the UK. Three million people have received support to improve their mental or physical health and 1.8 million people have been able to better manage their financial situation through improved access to credit, insurance and flexible pay products.
- There is step change in the way VCs are coming together to accelerate impact. In 2023 we launched the ImpactVC community, to improve connectivity among peers and develop best practices. The community now features more than 750 people from over 570 firms, who collectively manage more than £50 billion of assets.
- We have continued to build the evidence base to demonstrate how impact is driving value, through the publication of five case studies of high-performing impact companies. The increased capital flow through venture funds demonstrates how more investors are seeing that impact can act as a source of value.
Market-building in impact venture
To fully unlock venture capital’s impact potential a number of obstacles need to be addressed. Currently there isn’t sufficient capital flowing into impact-targeting start-ups. This is especially the case for founders that are women, Black, Asian or minority ethnic. Historically there has been an assumption that it isn’t possible to generate meaningful impact and strong financial returns together. In recent years we started to see this perception change, and we believe we have a significant opportunity to accelerate the shift towards impact.
Our market building strategies over the last 12 months have focused on:
Throughout 2023 we continued to build and share evidence on Impact as a Source of Value, reaching over 22,000 readers, through the publication of five case studies of high-performing impact companies. We have continued to share this evidence at in-person events, workshops and through webinar series, including through the ImpactVC platform.
The venture capital industry has failed unacceptably to invest in firms outside London and the South East or in businesses led by women and ethnic minorities[1] Against this backdrop, we aim to use our influence to improve EDI in the impact venture ecosystem. We have continued to survey all our VC managers to understand how diverse their teams are, as well as how diverse their portfolio is, and last year we had a 83% completion rate of the survey. EDI continues to be part of the agenda for our Annual Impact Conversations, and we hosted a session for our fund managers covering common challenges with collecting diversity data. We have fed into various sector initiatives including VentureESG and Diversity VC.
Social lending highlights
- Blended finance – grants, guarantees and tax relief – is a critical bridge between the needs of enterprises and investors in the social lending market, while enabling both grant-makers and investors to achieve greater impact with their capital.
- There has been positive momentum in 2023, with £87.5 million new government commitments of dormant assets, as partners collaborate to build a blended finance market for the long term and create more immediate solutions to the cost-of-living crisis such as the £19 million Energy Resilience Fund.
- Social lending market has a unique ability to reach under-represented people and places, and support those enterprises to become more resilient: 64% of BSC investments are located in the 40% most deprived areas.
Market-building in social lending
In the social lending market, there can be a disconnect between the financing needs or business models of enterprises supporting underserved communities, and the requirements of investors who have the capital needed to grow this market. This creates challenges for the growth and sustainability of the fund managers that are experts in providing finance to enterprises. These challenges are exacerbated by barriers faced by more diverse-led organisations and those operating in areas of higher deprivation. Growth in the market reflects where there is greatest alignment between the needs of enterprises and investors: over a ten-year period, the strongest growth has been in social banks and charity bonds, while development and sustainment of the non-bank lending market have been underpinned by building the blended finance market through Access – The Foundation for Social Investment and others
Our market building strategies over the last 12 months have focused on:
Collaborative policy efforts such as the Community Enterprise Growth Plan have secured additional dormant assets, ensured the government’s Recovery Loan Scheme guarantee works for charities, and improved terms of Community Investment Tax Relief. [These are attracting new institutional investors to enable sectors like CDFIs to scale up – eg CIEF II.]
In 2023 rapidly rising interest rates and severe cost-of-living pressures have placed pressure on some business models’ resilience, while increasing the returns that many investors are looking for and slowing fundraising. Against this backdrop, BII successfully launched Fund IV with new investors into impact such as Beazley and Aspen.
The Addressing Imbalance programme is improving our understanding of the barriers that need to be addressed in partnership with others, to expand the diversity and reach of social lending, with 80 participants in the Investment Committees of the Future Initiative.
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Social Outcomes Contracts
Helping build a market that improves the lives of people with complex needs, while creating better value in public service delivery.
We are building the social outcomes contracts (SOCs) market to create better outcomes for individuals with complex needs, and better value for government in public service delivery. An outcomes-based approach can lead to better flexibility in delivery, more accountability and better collaboration.
Social enterprises and charities often lack the upfront working capital or risk appetite to deliver social outcomes contracts. These organisations need flexible funding to deliver their services, in advance of outcomes payments being made. Capital from socially motivated investors, who are repaid only if outcomes are achieved, can help bridge this gap.
SOCs highlights
- £1.4 billion of public value delivered through social outcomes contracts in the UK, equivalent to £10 for every £1 government spend.
- There is a growing coalition of supporters of SOCs, including NHS Confederation, which helps amplify all voices and leads to enable better traction, with 180 commissioners using outcomes contracts.
- Together, this has resulted in key partners such as His Majesty’s Treasury (HMT) seeing greater opportunities for outcomes commissioning.
Market building in SOCs
Continuing the growth of the market and delivering impact to highly vulnerable individuals hinge on several key factors. Many politicians and civil servants are not aware of what SOCs are or the value they can bring, or were operating under common misapprehensions, such as that SOCs are overly complex or that private investors generate outsize returns from them.
While other barriers do exist, such as ensuring social enterprises and charities understand the value SOCs can provide to them and their beneficiaries, crowding in sufficient levels of investments, and building a fund manager landscape able to absorb that investment, these are all contingent on bringing in additional government support. Many politicians and civil servants are not aware of what SOCs are or the value they can bring, or were operating under common misapprehensions, such as that SOCs are overly complex or that private investors generate outsize returns from them.
Our main strategies therefore focus on this aspect of the system:
We have built significant relationships with key individuals across areas where outcomes partnerships can be most effective. This resulted in a small allocation of £37.5 million in the Spring Budget by Treasury, to fund innovative initiatives to help people into work, but this has yet to translate into actual projects or match the scale of our ambition.
We have continued to create and share content (such as a deep dive on the role SOCs could play tackling complex health issues and key data on public benefit and impact created at system level for government and individuals and have attended (and presented at) key events and roundtables.
We are making progress, especially in the health sector through working with the NHS Confederation. We have also built more significant partnerships with think tanks and other agencies, eg E3M Local Commissioners’ Group, Future Public Services Taskforce with Demos, and others. We see the need to do more to bring in delivery partner and commissioner voice to these coalitions.
Social property
Helping build a housing market ecosystem that creates more safe, secure and affordable homes for everyone to access, regardless of their circumstances, particularly for the most vulnerable people in our communities.
Our goal is to increase the supply of good-quality, social and affordable housing in the UK, particularly for the most vulnerable. The UK has a housing crisis, which is affecting people across the income spectrum, but particularly those who are most vulnerable. Tackling the chronic shortage of social and affordable housing requires an estimated £16.9 billion every year for the next ten years. And government figures show that more than 100,000 households including over 130,000 children are in temporary accommodation, the highest figure since records began. Local authorities are close to bankruptcy as they struggle to house families in need – with councils in England paying £1.7 billion per year for temporary accommodation.
Impact-driven private capital has a vital role to play in increasing the supply of social and affordable homes, and its contribution has been increasing since 2011, growing from virtually zero to £5.1 billion. Private impact capital is actively involved in three primary segments: General Needs Social and Affordable Housing, which supports low-income households in accessing quality, secure and affordable homes; Specialist Supported Housing, addressing the demand for specialised housing for individuals requiring additional support; and Transitional Supported Housing (TSH), ensuring those in crisis and facing homelessness have access to safe and appropriate transitional housing, supporting their transition to stable, independent living.
Social property highlights
- We help institutional investors understand how to invest for impact in social and affordable housing, we engaged with investors with over £500 billion AUM in 2023.
- Despite a changing macroeconomic environment, we saw an additional £140 million from institutional investors into BSC-backed investments, reflecting continuing appetite for the sector from Local Government Pension Schemes targeting levelling-up investments.
- There is growing evidence from our portfolio of how impact investment in social and affordable housing delivers impact in high-need areas, with 75% of investments focused on homelessness delivering homes in areas where the rates of homelessness are at their highest.
Market-building in social property
We have identified several structural factors within the investment ecosystem, that either pose barriers or present opportunities. Firstly, investors perceive the sector as complex and high risk, often stemming from a limited understanding of the underlying business models. Secondly, housing partners, charities and social enterprises are sometimes wary of new forms of private capital entering the market, due to a lack of transparency and consistency in impact practices and measurement across the industry. Lastly, the market’s relatively nascent stage means that a visible track record is not always evident to stakeholders, further influencing perceptions and decisions within the evolving landscape.
Our market building strategies over the last 12 months have focused on:
We engaged with investors with more than £500 billion AUM and industry press to share knowledge on impact business models, risks, mitigants and opportunities. Targeted engagement with Local Government Pension Schemes led to more than £140 million of co-new investments against a challenging macroeconomic backdrop.
In partnership with DLUHC and Manchester Metropolitan University, we launched a longitudinal study on homelessness investment, while our review of the Equity Impact Project highlighted an opportunity for ongoing sector utility.
Increased public affairs engagement, including providing expertise and evidence to a Parliamentary Select Committee (The finances and sustainability of the social housing sector – oral evidence). This builds on our experience of delivering for and with government: £25 million of catalytic capital from DLUHC to help scale the homelessness impact models, which has levered in a further £123 million of private investment.





Social lending
Helping build a social lending market that meets the needs of a diverse range of social purpose organisations and investors alike.
We are building thriving social lending markets where investors can find opportunities that align with their values, and social purpose organisations can find the right finance at the right time to fuel their work improving people’s lives across the UK. These organisations deliver impact across key social issues such as financial inclusion , housing and local facilities and employment, education and training and are addressing critical societal challenges such as the Just Transition.
The social lending market system provides a range of lending products to social purpose organisations (SPOs), spanning small loans, charity bonds and social bank loans. Many of these enterprises work in some of the most disadvantaged communities across the UK and, with the right type of finance from mission-aligned lenders, can grow their impact and organisational resilience.