Key info
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Social issue
Mental health -
Focus area
Impact venture -
Asset class
Venture capital -
Region
UK wide
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Challenge
Young people’s mental health and wellbeing is a big challenge in the UK. In a recent study of 8,000 16–24-year-olds, half said they felt persistent feelings of hopelessness. This has doubled in the past 10 years. Mental health issues are particularly prevalent amongst young males, a demographic that has the highest rate of suicide.
Despite many mental health apps being available, SPOKE founder Ariana saw there was a lack of culturally relevant and appealing methods for young people to look after their wellbeing.
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Approach
SPOKE is a music-led wellness app supporting young people under 25 years-old to improve their mental health. It aims to simplify self-care through the power of music and reach people from diverse backgrounds who are underserved by more traditional wellbeing offerings.
Focusing on early intervention, the app generates a personalised music therapy experience, helping listeners in a range of areas including sleep, stress, and confidence.
Each SPOKE music session is created by producers and emerging artists in the UK that have been trained by a team of clinical psychologists, therapists and neuroscientists. This technique of creating music with positive mental health at its core has the same impact as scientifically proven therapeutic practices.
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Revenue model
The SPOKE app is offered for a 7-day free trial after which users pay a monthly subscription fee to continue to access all of the app’s content.
SPOKE has received social investment from Ada Ventures and Bethnal Green Ventures.
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Impact
SPOKE has reached over 15,000 people and has a 4.9 star rating on the App Store.