SPOKE

Key info

  • Social issue

    Mental health
  • Focus area

    Impact venture
  • Asset class

    Venture capital
  • Region

    UK wide
  • Challenge

    Young people’s mental health and wellbeing is a big challenge in the UK. In a recent study of 8,000 16–24-year-olds, half said they felt persistent feelings of hopelessness. This has doubled in the past 10 years. Mental health issues are particularly prevalent amongst young males, a demographic that has the highest rate of suicide.

    Despite many mental health apps being available, SPOKE founder Ariana saw there was a lack of culturally relevant and appealing methods for young people to look after their wellbeing.

  • Approach

    SPOKE is a music-led wellness app supporting young people under 25 years-old to improve their mental health. It aims to simplify self-care through the power of music and reach people from diverse backgrounds who are underserved by more traditional wellbeing offerings.

    Focusing on early intervention, the app generates a personalised music therapy experience, helping listeners in a range of areas including sleep, stress, and confidence.

    Each SPOKE music session is created by producers and emerging artists in the UK that have been trained by a team of clinical psychologists, therapists and neuroscientists. This technique of creating music with positive mental health at its core has the same impact as scientifically proven therapeutic practices.

  • Revenue model

    The SPOKE app is offered for a 7-day free trial after which users pay a monthly subscription fee to continue to access all of the app’s content.

    SPOKE has received social investment from Ada Ventures and Bethnal Green Ventures.

  • Impact

    SPOKE has reached over 15,000 people and has a 4.9 star rating on the App Store.