Better Society Capital (BSC), the UK’s leading social impact investor, has appointed Michelle Ashworth and John Bromley as Non-Executive Directors and members of its Investment Committee, effective from 2 October 2025.
Both will play a key role in supporting BSC’s investment strategy and governance, helping to grow the amount of capital invested to tackle social issues across the UK.
Michelle Ashworth brings over 25 years of experience in venture capital and institutional investment. She is Founder and Managing Partner of Silver How Venture Advisory, established in 2025 to help institutional investors navigate the global venture landscape. Michelle previously served as a Partner at Top Tier Capital Partners, leading European investment and fundraising activity, and as Head of Venture at the Church Commissioners for England, where she built a global programme of fund investments. Earlier in her career, she held senior venture roles at CDC Group plc and VenCap International plc.
John Bromley is a senior leader in sustainable investment with over two decades’ experience in infrastructure, clean energy and climate finance. Until May 2025, he was Managing Director of Clean Energy & Climate at Legal & General, where he led equity investments in clean technology and renewable infrastructure. He was previously Chief Investment Officer at Triodos Investment Management, with earlier experience at John Laing and Ernst & Young.
Stephen Muers, CEO at Better Society Capital, said:
“We’re delighted to welcome Michelle and John to the Board. They bring a wealth of experience in venture investing and sustainable finance that will be invaluable as we continue to scale the impact of social investment across the UK. Both share our commitment to using capital as a force for good, and their appointments strengthen our ability to deliver on that mission.”
ENDS
About Better Society Capital
Better Society Capital is the UK’s leading social impact investor. Our mission is to grow the amount of money invested in tackling social issues and inequalities in the UK. We do this by investing our own capital and helping others invest for impact too.
Since 2012, we have helped build a market that has directed more than £10 billion into social purpose organisations tackling issues from homelessness and mental health to childhood obesity and fuel poverty, a twelve-fold increase in 13 years.
Press Contact
Lauren Rae, PR and Communications Manager
E: lrae@bettersocietycapital.com
T: 07464 799565
