Our approach

We invest for impact and help others do the same, acting as a bridge between social need, policy and investment opportunity.​

More than an impact investor: a market builder

We operate as a wholesale investor - deploying capital through fund managers, social banks and intermediaries rather than directly into enterprises. Our role is not to be the market; it is to grow it.

By unlocking opportunities, removing barriers and developing the infrastructure that gives other investors confidence, our impact compounds. Every pound we deploy is designed to mobilise multiples more from private, institutional and government sources.

What is a social investment wholesaler?

Construction workers reviewing plans at a large residential housing development site with cranes and new buildings under construction
  • 3750+

    Number of organisations that have received social investment from Better Society Capital since 2012

  • £1bn

    Total amount of committed (signed) Better Society Capital investments

  • £4.5bn

    Total amount of committed (signed) capital with other investors alongside us

Where we focus

We focus on four priority areas where social need, scalable business models and long-term national priorities best align.

Our method

Over more than a decade, we have developed a four-part framework for building impact investment markets - grounded in practice and refined through honest reflection on what has and has not worked.

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    Start with the social issue

    Every investment thesis begins with a social problem, not a financial product. We work with expert partners to understand the nature of a challenge, the revenue sources available and the business models best placed to address it sustainably.

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    Take a whole-systems lens

    Targeting capital alone is rarely sufficient. We map the full market system to identify where intervention will have the greatest leverage - shifting not just capital flows, but the policies, standards and organisational capabilities that determine whether markets can sustain themselves.

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    Understand our role among others

    We listen before we act. Where strong organisations and solutions already exist, we back them. Where gaps exist, we build. Our role is always determined by what the market needs, not what we would prefer to do.

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    Build a catalytic toolkit to seed, scale and sustain

    We deploy a broad range of investment and non-investment tools - from cornerstone fund investment and blended capital structures to fund manager development, impact standards and policy advocacy.

Partner with us

We are looking for investors and partners who share our conviction that capital deployed with rigour and genuine social understanding can deliver exceptional outcomes - for society and for portfolios.