Senior Digital Content Manager

The opportunity

The Senior Digital Content Manager has strategic responsibility for reach and engagement directly leading to the achievement of our project KPIs. The key responsibilities are to drive website traffic, develop digital campaigns and to evaluate the effectiveness of our media channels. This is done through overseeing the production and management of the creation of engaging and informative content tailored to our user groups including the strategic approach to content channels. This includes developing the Good Finance brand through graphic and visual content (videos and images), as well as blog writing and managing social media engagement. In addition, where appropriate support for offline marketing including helping with the delivery of events.

Relationship management is a key part of this role, externally managing our marketing partners and other key sector relationships. Presenting and speaking at external events, participation in expert panels and engaging with a wide range of audiences as an ambassador of Good Finance.

This role has responsibility for budget management across our content channels and line management of our digital marketing apprentice whilst also providing opportunities to share best practice and learning and contribute to the wider organisation at Better Society Capital.

What You'll Do

1. Brand management

• Ensuring the delivery of Good Finance brand guidelines
• Developing and implementing a continual process of improvement across content to ensure it is fit for Good Finance users
• Supporting the development, evaluation and maintenance of the Good Finance digital marketing strategy
• Presenting/speaking/participating at external events as a brand ambassador for our work and speaking confidently with attendees on the project, signposting them to relevant tools and resources
• Supporting programmes, campaign and initiatives designed to reduce barriers in accessing finance for diverse communities and their leaders. With a specific focus on sharing insights and data with an equity, diversity and inclusion lens.
• Promoting and managing Good Finance within funder organisations (BSC and ACCESS)

2. Digital Content

• Managing and overseeing the design and delivery of digital content creation and curation including social media, blogs, newsletters, podcasts, webinars, videos and infographics
• Managing and overseeing all our social media channels (LinkedIn, Bluesky, Instagram and Facebook) and email channels (newsletter and targeted campaigns)
• Development of digital campaigns to ensure reach and engagement with Good Finance’s priority user personas
• Accountable for our content and website KPI performance measures
• Updating existing elements of the website and building new pages / resources
• Where appropriate, supporting creation of offline resources including the production of slides, leaflets and other visual materials.
• Managing and updating our digital resource platforms e.g. Campaign Monitor, Teamwork, Drupal etc.

3. Relationship Management

• Leading management of Good Finance’s marketing partners and their contract delivery
• Managing key external supplier relationships e.g., with freelance and agency provision
• Managing our user insights community including testing, iteration, diversity, and accessibility ensuring these are key considerations.
• Working closely with other internal team members in particular the Senior Manager Good Finance Programmes to ensure effective delivery of Good Finance mission and wider social sector communications objectives.
• Offering support for delivery and development plans for our wider social sector engagement work (where this aligns with Good Finance’s mission) to maximise reach and impact.
• Managing larger communities including investors and advisors, and ensuring they receive regular and relevant updates from Good Finance
• Management of quarterly steering group meetings, papers creation and reporting

4. Compliance and Reporting

• Reviewing financial promotions and ensuring compliance with regulation and our agreed brand approach
• Ensuring activities operate in line with GDPR and data privacy requirements.
• Collection of key data including EDI metrics, consent forms, KPI reach and engagement performance.
• Making recommendations for improvements or changes to our data collection to maintain project and platform progress.
• Track performance of our reach to specific user persona and drive recommendations for changes in our approach
• Ownership of budget / invoice reporting for funders where appropriate and relevant (e.g. Good Finance marketing partner, website support agencies)
• Leading on contract reviews and renewals where appropriate and relevant (e.g. Good Finance marketing partner, website support agencies)

Qualifications & Experience

Essential

• 3+ years' relevant experience
• Strong understanding of content creation, website management and social media platforms
• Strong copywriting and copyediting skills
• Familiarity with common digital tools and platforms e.g. Google analytics, Canva and open source website CMS tools e.g. Drupal.
• Experience of email marketing software such as Mailchimp or Campaign Monitor
• Desire to develop knowledge of user centred design principles and approaches
• Creative flair to develop digital resources and content creation
• Public speaking skills
• Experience of working within either social impact sector or finance sector
• Project management skills

Desirable

• Video/sound editing
• Experience of working in the charity or social enterprise sectors
• Understanding of social investment or impact investing
• Experience and competency of user led design
• Line management experience
• Budget management experience
• Strategic marketing experience.

Skills Abilities & Attributes:

• A team player who thrives off learning from colleagues
• Self-motivated and able to work independently
• Passionate about the impact that social enterprises and charities create across the UK
• Strong problem-solving skills with a focus on solutions
• Keen eye for design and detail
• Strong ability to work well under pressure both independently and collaboratively
• Strong relationship building and management skills
• Ability to quickly adapt to change
• Continual development of own digital skills and expertise and a champion for sharing this learning internally.

Embody Better Society Capital core values:

Purposeful –We are passionate and energetic in our work to bring about our long-term vision of a thriving social investment market that enables positive social impact.

Pioneering Spirit - We give our team the autonomy and flexibility to be entrepreneurial and creative. We have the courage to push boundaries and a restless drive for change

Openness - We listen, learn, experiment and collaborate.  And we are adaptive and flexible in responding to what we learn.

Rigorous - We take a rigorous approach in all we do.  We expect the highest standards and continually strive for excellence

Respectful - We are genuine in both our approach and aspiration.  We value each member of our team and our partners for what they bring.

Don’t meet every requirement? Studies have shown that women and people from racialised communities are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Other terms

Right to work: Candidates need to have the existing right to work in the UK

Equality, Diversity and Inclusion: Better Society Capital is committed to being a diverse organisation that is truly representative of the communities we serve. We therefore welcome applications from candidates of all backgrounds, particularly those under-represented in the social impact investment sector (e.g. people from LGBTQIA+, racialised, disabled, or under-served communities)

We are an equal opportunities employer with an inclusive environment where all employees can contribute to their fullest potential. We want every colleague to be able to deliver their work with dignity, equality, comfort and independence. Our office is fully accessible with step-free access and an open-plan set up. We are open to accommodation requests regarding assistive technologies, accessibility tools, flexible working or any other reasonable adjustments that will make working or visiting here more accessible for you.