Rosie Ginday MBE

About Rosie

Rosie has direct experience in impact generation as the founder of Miss Macaroon CIC, a Birmingham-based social enterprise which through catering, retail and training reinvests 100% of profits into helping young people gain vital, life-changing skills. Starting with £500, Rosie went on to take social investment in the form of a £50,000 unsecured loan, and has used this to grow Miss Macaroon to become a well-recognised brand in Birmingham and beyond. Miss Macaroon retails through shop units and online sales, producing Pantone colour matched macaroons and using her MacsMAD training programme to help improve the lives of 151 people aged 18-35 years. 

She was educated at Leeds Beckett University and University College Birmingham where she studied Professional Cookery. She then worked at Purnell’s under the tutelage of Michelin star chef Glynn Purnell, giving her the experience to help found Miss Macaroon in 2011. 

She has held voluntary roles as a Business Mentor at the Prince’s Trust, a Governor at Queen Alexandrea College, a Leadership Commissioner at West Midlands Combined Authority and as a Committee Member on the National Lottery Community Fund.

She is also a Board member at the Colmore BID. 

Miss Macaroon has won a number of prestigious awards both within social enterprise and mainstream business categories. In 2019, Rosie was made an MBE in recognition of her work in mentoring young people with multiple and complex needs.