Oomph! is improving the quality of life of older people in care homes and communities across the UK by offering exercise classes and days out.


Key information

  • Focus area

    Impact venture
  • Investment type

    Enterprise equity
  • Region

    UK wide
  • Investment amount

  • Challenge

    Regular exercise can improve the quality of life of older adults, yet it remains an unmet need for many of the 400,000 older people that live in care homes across the UK.

  • Approach

    Oomph! provides care home staff with the skills, training and props they need to deliver group-based exercises including chair cheerleading and sitting aerobics.

  • Revenue model

    Oomph! used a capital investment to scale up its activity in return for a stake in the company. The capital will be repaid through income from training services paid for by care homes.

  • Impact

    Oomph! exercise classes improve participants’ mobility, mental stimulation and encourage greater social interaction.

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Alex Whatmuff

Investment Director
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Social lending