Urban Jungle


Urban Jungle is a tech-enabled insurance provider on a mission to transform the UK home insurance market.


Key information

  • Focus area

    Impact venture
  • Investment type

    Enterprise equity
  • Region

    UK wide
  • Investment amount

  • Challenge

    Whilst some families have savings, few have enough to deal with a financial shock such as losing all their possessions in a fire or flood. Insurance can provide a critical safety net and plays an important role in financial inclusion, however, existing insurance providers unfairly exclude large segments of society.

    Insurers typically assess risk based on demographics rather than assessing individuals themselves. This has led to an industry that under-serves people who need insurance the most. In the lowest 10% household income bracket, only 43% have contents insurance compared to 92% in the top 10%, and some of the most vulnerable people are paying the highest premiums.

  • Approach

    Urban Jungle is initially focussed on renters’ contents insurance, where people are most underserved.

    They use behavioural data to assess individuals’ risk on factors that they can control rather than demographics. This helps them design products that are more transparent, fairer and more effective at serving their customers so that people only pay for the insurance they need.

    The customer journey for applications is straightforward, with fewer questions than the typical process and provides customers with a quote for a monthly policy, no cancellation fees, and pricing starting at £5 per month.

  • Revenue model

    Urban Jungle sells insurance products direct to consumer and is currently tailored to renters.

  • Impact

    Urban Jungle now has 20,000 customers and over 1,000 five-star Trustpilot reviews.

    They are actively seeking to increase participation in insurance amongst groups who have not been insured before. Up to 50% of their customers buy insurance for the first time.

  • Our mission to change one of the world’s biggest and least loved industries by applying the latest technology with a big heart. Our customers’ need for the financial backstop that insurance provides is even stronger, and their need for the value that our low cost model provides is more profound.

    Jimmy Williams


Related investment

Eka Ventures Fund

Investing in consumer technology companies building a healthier, more sustainable and inclusive economy.

Learn more
Consumer tech
Douglas Sloan new.jpg

Douglas Sloan

Managing Director
Talk to me about:
ImpactVC and impact venture at BSC

You may also be interested in

  • Wagestream hero image IMPACT VENTURE

    Impact venture

    We want to build a venture ecosystem that effectively nurtures and scales innovative ways of tackling social problems. ​

    Learn more
  • Food works hero image OUR APPROACH

    Our approach

    We work with expert partners to understand people’s needs first. Then, using our knowledge and capital, we collaborate and invest with fund managers who also want to create a better, sustainable future.

    Learn more
  • West London Zone 2.JPG

    Impact Report 2020

    Our new impact report highlights the work that we and our partners have done, what we have achieved and what we have learnt.

    Learn more