The challenge
Purpose-led startups need funding and high-quality practical support to grow their businesses and deliver impact at scale.
Our approach
We invested with Ada because they have clear experience and strong networks for investing in ventures focused on underserved communities. We believe this puts them in a particularly strong position to source high quality investments and help create positive social impact.
The Fund
Ada Ventures is a pre-seed inclusive venture capital firm that aims to invest in the best, not just the best-connected. They find and fund the Ada Lovelaces of today. Backing European founders building businesses for a better human future. They invest £250K - £1M in technology companies across climate equity, economic empowerment and healthy ageing.
Ada invests in purpose-led founders building for markets that are large, untapped and growing. Their approach drives outperformance, which they call Inclusive Alpha®. By 2030, Ada’s impact goals are to catalyse the VC industry to make it more inclusive and invest £100 million in companies that improve the lives of 100 million people.
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Fund size
£35 million -
Better Society Capital commitment
£3 million
Key information
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Geography
UK wide -
Investment type
Enterprise equity -
Fund manager
Ada Ventures -
Investment status
Current -
Investment date
2020 -
Term
10 years
Sustainable development goals
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3: Good Health and Well-being Ensure healthy lives and promote well-being for all at all ages -
4: Quality Education Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all -
8: Decent Work and Economic Growth Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all -
9: Industry, Innovation and Infrastructure Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation -
10: Reduced Inequality Reduce inequality within and among countries