The challenge
Purpose-led startups need funding and high-quality practical support to grow their businesses and deliver impact at scale.
Our approach
We invested with Ada because they have clear experience and strong networks for investing in ventures focused on underserved communities. We believe this puts them in a particularly strong position to source high quality investments and help create positive social impact.
The Fund
Ada Ventures invests at pre-seed and seed stage into ‘overlooked founders’ and ventures in underserved markets. Ada operate on an ‘Open Venture’ thesis, that actively seeks out ventures by and for underserved founders and markets, such as women, LGBTQ+, BAME, and founders outside of London. The Fund focuses on businesses seeking positive impact on a global scale, particularly in health, consumer tech and sustainability.
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Fund size
£35 million -
Better Society Capital commitment
£3 million
Key information
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Geography
UK wide -
Investment type
Enterprise equity -
Fund manager
Ada Ventures -
Investment status
Current -
Investment date
2020 -
Term
10 years
Sustainable development goals
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3: Good Health and Well-being Ensure healthy lives and promote well-being for all at all ages -
4: Quality Education Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all -
8: Decent Work and Economic Growth Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all -
9: Industry, Innovation and Infrastructure Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation -
10: Reduced Inequality Reduce inequality within and among countries