Ascension Fund III

The challenge

Ada Ventures is a pre-seed inclusive venture capital firm that aims to invest in the best, not just the best-connected. They find and fund the Ada Lovelaces of today, backing European founders building businesses for a better human future. They invest £250K - £1M in technology companies across climate equity, economic empowerment and healthy ageing.

Ada invests in purpose-led founders building for markets that are large, untapped and growing. Their approach drives outperformance, which they call Inclusive Alpha®. By 2030, Ada’s impact goals are to catalyse the VC industry to make it more inclusive and invest £100 million in companies that improve the lives of 100 million people.

Our approach

All of Ascension III's investment decisions are supported by a lived experience panel embedding user voice across the investment process. The findings from the user panel showed a strong interest in using the AI-driven Juni programme to curb binges, with 81% of respondents saying they would use the app for managing their eating disorder.

The fund

Ascension III is a pre-seed/seed stage venture fund aiming to reduce social inequality by investing in tech businesses that tackle the cost-of-living crisis through three key themes: increase income opportunities; decrease costs of essential goods and improve access to healthcare.

One example of their recent investments is Juniver, a neuroscience-based programme created by eating disorder clinical experts and a team with experience recovering from eating disorders. Juniver is aiming to transform the eating disorder market through a first-of-its-kind digital solution with an AI-powered assistant for on demand help through urges, personalised insights from health data, peer support and telemedicine care.